Impress Your Sellers, How Realtors Can Run Google Ads for Just $1 a Day with Some AI Help

Oct 16, 2023

Realtors Can Run Google Ads for Just $1 a Day

As a realtor, one of the most common questions you face is, "What are you doing to market my house?" Sellers may not fully grasp the extensive work involved — from capturing pictures and crafting descriptions to updating MLS listings, mailing campaigns, and countless networking calls.


However, what if there was a way to showcase your marketing efforts through a medium they understand and value? Historically, ads may have seemed like a luxury due to cost constraints. But what if you could leverage Google's display ads for just $1 a day? Welcome to the world of affordable digital advertising.

Why Every Realtor Should Consider Display Ads

The way people search for homes and properties has evolved dramatically. No longer are potential buyers solely driving through neighborhoods or flipping through property magazines. They're scrolling, clicking, and exploring online avenues to find their dream homes.


For realtors, this shift presents an invaluable opportunity. Display ads, particularly on platforms like Google, bridge the gap between the digital space and the physical properties realtors aim to showcase. If you're a realtor wondering whether to invest in display ads, consider the myriad of benefits and the compelling reasons that make them an indispensable tool in modern real estate marketing.

  • Stand Out Among Your Peers: digital marketing is the future, and by utilizing display ads on Google, you can differentiate yourself from other realtors who are not taking advantage of this platform.
  • Impressive Reach at Minimal Cost: think about it: with just $1 a day, you garner over 3,500 views in a month. That's a mere $30 for a massive audience reach! Such statistics can be relayed to clients, further highlighting your dedicated marketing efforts.
  • Boost Your Listing Presentation: displaying a comprehensive advertising plan, including your Google Ad campaigns, can be a game-changer in your listing presentations, showcasing your proactive approach in the digital realm.

Creating a $1-a-Day Display Ad Campaign: AI-Inspired Ad Copy Tips


With as little as $1 a day, you can tap into a vast online audience, drawing them closer to your listings. But how do you ensure your ads don't just reach these viewers, but also resonate with them? Enter the power of AI-driven ad copy techniques. Let's explore how you can get the most bang for your buck and make each penny count.


1. Visit Google Ads

Navigate to the Google Ads website and click on the "Start now" button.


2. Choose or Create a Google Account

  • If you already have a Google Account (like Gmail), you can use that to log in.
  • If you don’t have an account, you’ll need to create one by clicking on "Create account" and following the on-screen instructions.


3. Begin Setup

Once logged in, Google will guide you through a setup process. DO NOT CLICK ON THE CREATE YOUR FIRST CAMPAIGN. Instead, click on skip campaign creation. This is the only way to get to that $1 a day sweat spot.


4. Enter Billing Information

Before your ads can run, you need to provide billing details. Go to the "Billing & Payments" section and:

  • Choose your country.
  • Select a billing method (credit card, bank account, etc.).
  • Enter the corresponding details.


5. Explore the Google Ads Dashboard

Once your account setup is complete, familiarize yourself with the main dashboard:

  • Overview: A snapshot of your account's performance.
  • Campaigns: Where you manage and monitor individual ad campaigns.
  • Ad Groups: Subsections of campaigns targeting specific keywords or audiences.
  • Ads & Extensions: Manage individual ads and additional features like site link extensions.
  • Landing Pages: Monitor the performance of pages users land on after clicking your ads.
  • Keywords: Research and select keywords to target.
  • Audiences: Segment and choose who sees your ads.


6. Advanced Features

As you become more familiar with Google Ads, explore advanced features like:

  • Ad Extensions: Enhance your ads with additional information or links.
  • Conversions: Track specific actions taken by users after they click on your ads.
  • Audience Lists: Create custom audiences for retargeting.
  • Keyword Planner: Research and find keyword opportunities.

Ready to Dive Into Google Ads for $1 a day? We're Here to Help!


Starting a new digital ad venture can be overwhelming. But you don't have to do it alone. Schedule a one-to-one session with one of our title experts at True Blue Title. We're here to guide you every step of the way, ensuring your Google Ads campaign is set up for success.


Embracing the digital world as a realtor offers endless possibilities. With Google Ads, even a modest budget can yield substantial results, making it an indispensable tool for modern real estate professionals.


Give us a call at 727-371-9400 and let's sketch out a game-changing marketing plan together!

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